Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who empowers brands strengthen their online presence, climb to the top of search results, and get featured on 900+ media outlets.
An Unconventional Path to PR Expertise
Rohde's career path took several unexpected turns. After earning a business education from institutions including Michigan Ross, he launched his professional life in retail operations — overseeing large-scale retail operations, handling multi-unit management, and eventually directing operations for two national retail companies.
The itch to create something from scratch never went away. With a team of partners, he launched a national service provider, exited successfully, started another, then settled in Cleveland, Ohio, where he grew a business across five states — and sold that company also. Somewhere along the way that he became captivated by digital marketing.
What The News Guy Brings to the Table
Currently, Rohde runs 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Under the banner of "The News Guy," he offers a comprehensive suite of services designed to move the needle for businesses.
His core offering is press release distribution, placing stories across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde delivers high-profile article placements on top-tier media outlets, SEO and local SEO optimization, strategic link building, and PPC management.
Where PR Meets AI
One area where Rohde is particularly innovative is his focus on AI search visibility. He positions press releases as a form of AI prompt engineering — helping brands shape what AI systems like Google AI Overviews, ChatGPT, and Perplexity communicate about their business. This read more cutting-edge approach gives businesses a competitive edge in the rapidly evolving digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's impact stretches well beyond his agency's walls. He produces two podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing founders and business leaders.
As a sought-after speaker, Rohde has presented at industry conferences both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on numerous podcasts like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — proving he can bring stories to life both behind the camera and in the boardroom.
Building Digital Trust, One Press Release at a Time
As he's fond of saying: "Visibility without credibility is a missed opportunity." For companies seeking to establish trust, rise in the search results, and lead in the age of AI, Randy Rohde and The News Guy provide a strategic advantage.